In alignment with the UAE Green Agenda 2030 and shared sustainability goals, Premier Inn Middle East and The Digital Hotelier have signed a strategic digital partnership across the GCC. The agreement, announced during Arabian Travel Market (ATM) 2025 in Dubai, marks a major step forward in promoting environmentally responsible innovation in the hospitality industry.
This partnership supports Premier Inn Middle East – a joint venture between the Emirates Group and Whitbread, known for its high-quality, high-value accommodation – in its commitment to sustainability, innovation, and operational excellence. By joining forces with The Digital Hotelier – one of the region’s leading pioneers in guest experience and hospitality technology – Premier Inn aims to digitise key guest services and back-end operations, reduce paper use, and enhance resource efficiency across its hotels in the Middle East.
