Throughout the experience, installations and product displays untangle Velum’s evolution from concept to sneaker. The space opens with an invite-only gathering, followed by a public pop-up at 12:00 on June 25, where 100 pre-release pairs of the Velum will be available exclusively. Bembury himself will be on hand to greet guests and sign the first pairs of his new collaboration. The space then opens to the public across three days.�� Inside, guests are invited to step directly into the min…
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