Sabre Corporation, a global leader in software and technology solutions for the travel industry, has announced the renewal of its long-term distribution agreement with Qantas, Australia’s largest airline. This multi-year deal underscores the continued collaboration between Sabre and Qantas, ensuring that travel agencies around the world have access to the widest range of content and the most flexible distribution options available.
The extended agreement will also provide comprehensive access to Qantas’ New Distribution Capability (NDC) content, a key component in the airline’s strategy to offer more personalized and seamless experiences for travelers. With this partnership, Sabre and Qantas aim to drive innovation in travel distribution, offering travel agencies a diverse selection of options to better serve their customers.
This renewed commitment strengthens the longstanding relationship between Sabre and Qantas, positioning both companies to continue leading the way in the global travel market.
“At Qantas, we’re focused on enhancing our retailing capabilities to meet the dynamic needs of both travelers and travel agencies,” said Kathryn Robertson, Qantas Executive Manager, Global Sales & Distribution. “Our continuing collaboration with Sabre is central to our distribution strategy, helping ensure our customers can seamlessly shop, book, and service a comprehensive range of Qantas content via NDC. We’re excited to be able to offer agencies more flexibility and choice in the coming months through Sabre’s global marketplace.”
Sabre and Qantas have maintained a strong, long-term distribution partnership, with Sabre being one of the first global distribution systems to offer Qantas’ NDC content in 2021. Through this renewed agreement, Sabre-connected travel agents will continue to have access to the full spectrum of Qantas’ traditional EDIFACT and NDC offerings.
“We’re delighted that Qantas continues to trust Sabre as a strategic distribution partner to advance their strategy,” said Chris Wilding, Senior Vice President, Air Distribution, Sabre Travel Solutions. “Just as we are committed to providing travellers with greater choice through our multi-source content platform, we also want to empower travel agents with enhanced flexibility and personalization in the way they do business. This renewed agreement highlights the joint commitment of Qantas and Sabre to creating a comprehensive marketplace that seamlessly meets the demands of a rapidly evolving travel ecosystem.”
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