At the prestigious ITB Asia 2025, held in Singapore, TravelandTourWorld had the opportunity to sit down with Ruby Lyn Mabait, a senior executive at 11-Infotech System Co. Ltd. This pioneering company, which specializes in providing advanced technological solutions for the travel industry, has been steadily carving out its place on the global stage. Ms. Ruby offered valuable insights into the company’s growth trajectory, the future of travel technology, and the role artificial intelligence (AI) could play in shaping the industry’s future.
The ITB Asia Experience: A Success Story
The ITB Asia event is widely regarded as one of the premier global gatherings for the travel and tourism industry, bringing together innovators, entrepreneurs, suppliers, and buyers from all corners of the globe. As one of the leading travel trade shows, it offers a prime opportunity for businesses to showcase their products and services to a wide-ranging audience.
When asked about her experience at ITB Asia 2025, Ms. Ruby shared her satisfaction with the event, stating: “So far, it’s been good. We’ve had potential buyers and suppliers, and it’s been very fruitful. Overall, it’s been worth it.” Ms. Ruby’s company, 11 Infotech System, a leading system provider in the travel tech space, has gained significant traction in the industry, and the event provided a perfect platform for strengthening their connections and reaching new clients.
A Deep Dive into 11 Infotech System’s Core Offerings
11 Infotech System, headquartered in Thailand, is a key player in the travel technology sector. The company specializes in developing cutting-edge websites for tour operators, ensuring that their clients can access a wide range of travel products seamlessly. From flight bookings and hotel transfers to activities and excursions, 11 Infotech covers it all. Their core strength lies in API integrations, which allow tour operators to connect various systems and create a streamlined booking experience.
“At 11 Infotech, we focus on creating systems that connect different platforms, which allows our clients to easily access products like airlines, hotel bookings, activities, and more,” said Ms. Ruby. “Our goal is to make the process as seamless and efficient as possible for tour operators. We want to empower our clients by simplifying the booking process and giving them access to a variety of products.”
This approach has led the company to develop partnerships with travel companies around the globe, offering a comprehensive range of services that caters to both business-to-business (B2B) operators and individual clients.
Expanding Globally: 11 Infotech System’s Ambitious Plans
11 Infotech System is no stranger to international success. Despite being based in Thailand, the company has already secured clients across Asia, the Middle East, and the UK. This growing global presence reflects the company’s innovative approach to travel technology and its commitment to providing high-quality services to diverse markets.
Ms. Ruby elaborated on the company’s future expansion plans: “We are already working with clients in various regions. We have a strong presence in Asia, the Middle East, and the UK. Our goal now is to continue growing and expanding globally. We want to help more B2B operators by providing them with advanced systems that can support their business needs.”
The company’s global approach is reflective of the growing demand for seamless travel tech solutions in the international market. As the travel industry continues to rebound and expand, 11 Infotech System is well-positioned to become an even bigger player on the world stage.
The Role of Artificial Intelligence in Travel Tech
The conversation soon turned to the evolving role of technology, particularly artificial intelligence (AI), in the travel tech space. AI has been making waves in multiple industries, and the travel sector is no exception. Ms. Ruby was asked how she believes AI could disrupt the travel tech industry and whether it would become an integral part of 11 Infotech’s offerings.
“AI is certainly a game-changer, but right now, we don’t use it in our operations,” Ms. Ruby explained. “The travel industry is still very much people-driven. While AI could help build itineraries or suggest travel options, it’s the travelers themselves who make the final decision about where to go. It’s a human choice. We focus on providing solutions that cater to the needs of tour operators and their customers, who still prefer a personal touch.”
Despite her reservations about AI’s full integration at the moment, Ms. Ruby acknowledged that AI could play a role in streamlining travel experiences. “AI could help make itinerary planning more efficient and user-friendly,” she said. “Maybe in the future, we’ll see more AI-assisted tools that help travelers plan their trips online.”
For now, 11 Infotech System’s priority remains on providing practical and human-centered solutions for tour operators, helping them meet the evolving needs of today’s tech-savvy travelers.
Maintaining the Human Element in Travel
A key theme of the conversation with Ms. Ruby was the importance of maintaining the human element in travel, even in an increasingly digital world. Despite the rise of AI and automation, 11 Infotech System remains committed to preserving the personal touch that makes travel experiences unique.
Ms. Ruby affirmed this by saying, “We strongly believe in maintaining the human element in travel. Technology can help make things easier and more efficient, but at the end of the day, travel is a personal experience. It’s about people, emotions, and memories, and that’s something AI can’t replicate.”
By focusing on the needs of tour operators and their customers, 11 Infotech ensures that their systems not only deliver high-quality, efficient solutions but also maintain the human connection that is essential for creating memorable travel experiences.
Looking Ahead: The Future of 11 Infotech System
As Ms. Ruby and her team look to the future, they remain committed to providing innovative solutions for the travel tech industry. With a strong foundation in system integration, API development, and B2B solutions, 11 Infotech System is poised for continued growth and success.
“Moving forward, we want to reach even more global clients and continue expanding our market presence. We’re constantly working to refine our services and ensure that we’re meeting the needs of our clients in the travel industry,” Ms. Ruby concluded.
With their innovative approach, commitment to quality, and focus on human-centered service, 11 Infotech System is certainly a company to watch as it continues to redefine the future of travel technology.
About 11 Infotech System
11 Infotech System is a leading provider of travel technology solutions based in Thailand. The company specializes in developing websites and integrating systems for tour operators, offering a range of products including airline bookings, hotel transfers, and activities. With a focus on API integration, 11 Infotech enables seamless connectivity between various systems to streamline the booking process for travel companies. The company serves a diverse international clientele and is committed to expanding its global presence while maintaining a strong focus on the human element in travel experiences.
The post Revolutionizing Travel Tech: An Interview with Ruby Lyn Mabait from 11-Infotech System at ITB Asia 2025 appeared first on Travel And Tour World.
