Skyscanner unveils its innovative Ads Platform, empowering travel industry partners with cutting-edge, data-driven tools to engage audiences and drive impactful campaigns.
Skyscanner has unveiled a cutting-edge advertising solution: the Skyscanner Ads Platform. Developed in partnership with airlines, Online Travel Agents (OTAs), media agencies, and travel brands, the platform has been meticulously crafted to empower partners as they navigate the rapidly evolving digital advertising landscape.
Introducing the Skyscanner Ads Platform
The Skyscanner Ads Platform leverages first-party data from a global travel audience of over 110 million monthly users, combined with proprietary technology. This powerful fusion allows advertisers to connect with relevant, new audiences while ensuring privacy is maintained.
With over half (51%) of Skyscanner’s users visiting the platform without a fixed destination in mind, the Ads Platform provides brands with a unique opportunity to engage undecided travellers who are actively seeking inspiration. This approach eliminates the reliance on third-party cookies or other tracking technologies, keeping privacy at the forefront.
Advanced Advertising Tools
Building on the success of its native ad formats, Skyscanner introduces an advanced ad server and manager within the Ads Platform. Powered by deep learning algorithms, these tools make it easy for advertisers to launch, manage, and optimise contextual ad campaigns within Skyscanner’s marketplace. This guarantees that the most relevant messages are delivered to the ideal audience at the optimal moment.
Advertisers can adjust their ad spend in real-time, based on actionable insights into traveller preferences, motivations, and search behaviour. This capability drives data-driven strategies that result in more impactful campaigns and superior performance.
A standout feature of the platform is its predictive recommendation tool. By analysing real-time market trends and campaign performance data, the tool offers personalised recommendations, helping advertisers uncover new growth opportunities and optimise their strategies for maximum reach and effectiveness.
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