The tourism industry is undergoing a digital revolution, and businesses must embrace smart tourism, AI, and digital solutions to stay competitive.
The Tourism Education Morning, scheduled for Tuesday, February 18, from 11:00 AM to 12:00 PM, will provide insights into how companies can start their digital journey and leverage technology for growth.
The event, hosted by the Icelandic Tourism Training Centre, the Icelandic Tourism Association, and Regional Marketing Offices, will be streamed live on Facebook for all interested participants.
Why Digital Transformation Matters for Tourism
The integration of artificial intelligence, automation, and digital skills is reshaping the way tourism businesses operate.
From personalized customer experiences to operational efficiency, leveraging digital tools can help companies save time, increase revenue, and enhance guest satisfaction.
According to Visit Iceland, smart tourism is not just about technology—it’s about using digital solutions to create seamless and personalized experiences that benefit both businesses and travellers.
Event Highlights & Speaker Line-Up
The Tourism Education Morning will feature top industry experts sharing knowledge on digital transformation, AI-powered solutions, and best practices for tourism businesses.
“Does Your Company Have Digital Skills?”
Ólína Laxdal, Expert, Icelandic Tourism Training Centre
Understand the importance of digital skills in modern tourism and how businesses can upskill their workforce.
“Let’s Spend More Time on Technology to Save Ourselves Time” Ástþór Þórhallsson, Department Manager – Hotel Division, GODO Learn how hotels and tourism businesses can adopt automation and digital booking solutions to optimize operations and guest experience.
“Artificial Intelligence and Thinking Software – What’s Going On and Why Does It Matter?” Brynjólfur Borgar Jónsson, Founder & CEO, DataLab Discover how AI-driven analytics, chatbots, and smart software are transforming the future of tourism marketing and operations.
“Personal, More Efficient, and Smarter Service with Artificial Intelligence” Sigfús Steingrímsson, Managing Director, Nordic Visitor & Hafdís Þóra Hafþórsdóttir, Product Development Manager, Nordic Visitor Case study on “Ara”, an AI-driven customer service and booking assistant, designed to enhance personalization and efficiency in travel experiences.
How AI & Digital Tools Are Shaping Tourism
Governments and tourism boards across Europe, including Nordic Innovation, are actively promoting smart tourism strategies to drive sustainability and efficiency.
The European Commission’s Smart Tourism Initiative also highlights how AI, big data, and automation are helping cities and destinations improve visitor experiences while managing tourism flows more effectively.
According to Iceland’s Ministry of Tourism, embracing digital tools and AI-driven solutions can enhance:
Operational efficiency – Automation reduces manual workloads. Customer engagement – AI chatbots improve service and response times. Revenue generation – Personalized marketing boosts bookings. Sustainability – Smart tourism strategies optimize resources.
Join the Conversation
The Tourism Education Morning will be moderated by Ragnhildur Sveinbjarnardóttir, Managing Director, Southern Iceland Marketing Agency.
The event is free and open to all, offering a unique opportunity for hoteliers, travel agencies, tour operators, and tourism professionals to gain insights into the future of AI in travel.
The post Smart Tourism and AI: Digital Solutions Shaping the Future of Travel appeared first on Travel And Tour World.
