Cultural activities remain the star product in Spain’s tourism offering, although travellers—especially international visitors—show strong interest in active tourism, nature, and gastronomy. This is one of the main conclusions of the report RadiografÃa de la oferta y demanda de actividades y experiencias en España (Mapping Activities and Experiences Supply and Demand in Spain), presented at the 5th Turespaña Convention in Cáceres by Mabrian, the global travel intelligence and tourism advisory partner.
This is the first study to provide a comprehensive analysis of the online market for tourist activities in Spain. For this report (available for free download), Mabrian examined supply and demand trends for experiences marketed through major online activity platforms (Civitatis and GetYourGuide) across Spain’s 17 autonomous communities, using data from June, July, and August 2025.
