The 12th Longines Beijing Masters Gracefully Kicks Off​

Photo 3: The international rider lineup of the 12th Longines Beijing Masters

At the press conference, the qualification information for the four major regions of the “Road to the Bird’s Nest” were announced first. Since 2017, the “Road to the Bird’s Nest” serving as the exclusive official qualification for the Masters, has been continuously paving the way for Chinese riders to reach top-tier professional competitions. In 2025, the series has been comprehensively upgraded with the first-ever introduction of four major regions – [Beijing-Tianjin-Hebei Area], [Greater Bay Area], [Southwest Area], and [Yangtze River Delta] – which significantly expands regional coverage and improves participation convenience, along with the inventively added [Repechage] mechanism that offers riders a final chance to break through; after four months of intense competition across ten qualifying events, the total number of starters surpassed 4,303, with 360 pairs ultimately advancing to secure their qualification, injecting even more suspense and excitement into this year’s Beijing Masters.​

Photo 4: Announcement of qualification information for the 2025 “Road to the Bird’s Nest”

The stellar lineup of top international riders has been announced, featuring an exceptional group of equestrian stars including Henrik von Eckermann, the record holder for the longest continuous FEI world No.1 ranking, Paris Olympics gold medalist Scott Brash, former world No.1 Daniel Deusser from Germany, and Longines’ elegant ambassador Jane Richard, along with 13 other global elite riders who will gather at the Bird’s Nest to compete and exchange with China’s best. This high-level showdown of speed and skill will enable Chinese riders to go head-to-head with the world’s equestrian elite on this premier international stage.

Photo 5: Speech by Mr. CHEN Jiuqing, Deputy Secretary-General and Director of the Business Department of the Chinese Equestrian Association

Photo 6: Speech by Ms. Scarlett MA, Marketing Director of Longines China

Photo 7: Ms. LI Jing from Dashing Equestrian

Speaking at the event, Mr. CHEN Jiuqing, Deputy Secretary-General and Director of the Business Department of the Chinese Equestrian Association, said the Longines Beijing Masters not only carries China’s vision to advance equestrian sports in step with global development, but also serves as a key bridge linking China’s competitive standards with international norms. Ms. Scarlett MA, Marketing Director of Longines China, emphasized that as the event’s title sponsor, official timekeeper and designated watch partner, Longines will continue to bring its precision, elegance and heritage to help create more remarkable moments at the Masters. This is set to draw global attention and participation, opening new opportunities for Chinese equestrianism to reach new heights.

Photo 8: On-site interaction among Chinese rider representatives CAL Qing, JI Wanru and TIAN Nafei

The press conference specially invited three rider representatives who have grown alongside the Masters to share their unique bonds with the event: CAO Qing, the “veteran” rider who has competed since the inaugural edition in 2011 and continues to ride with the same vigor this year; along with standout youth riders JI Wanru and TIAN Nafei. They recounted their precious journeys of personal growth intertwined with the Masters’ 12-year evolution, bearing witness together with the audience to this equestrian spectacle’s continuous breakthroughs and shared brilliance in China.The highlight of the event was the unveiling of the brand-new visual identity, which made its stunning debut. The design masterfully integrates the architectural essence of the Bird’s Nest, traditional Chinese decorative patterns, the dynamic form of galloping horses, and Longines’ embodiment of the “time” concept. This fusion of Eastern and Western aesthetics, history and modernity, creates a visually striking composition that conveys both heritage and innovation.

Photo 9: The spectacular unveiling of the master visual identity for the 12th Longines Beijing Masters

At the thrilling launch ceremony, distinguished guests sequentially activated their respective core visual elements. As each component was energized, the master visual structure gradually came to life like a precision mechanism, symbolizing the dynamic momentum of China’s equestrian sports advancing relentlessly and reaching new heights. Finally, the moment Ms. LI Jing from Dashing Equestrian ignited the “vaulting horse” element, the entire visual identity burst forth in a magnificent display within the grand setting, dazzlingly coming to life. It harmonized brilliantly with the event’s official theme, “Mastery in Motion” jointly heralding the glorious inauguration of the 12th Longines Beijing Masters—a new legendary chapter.