“Everything you’ve heard is true,” read the tagline of the horror genre-defining found-footage masterpieceThe Blair Witch Project. Sadly, this turned out not to be the case, but this blending of fiction and reality in one of the first successful viral marketing campaigns helped the film break numerous records. Most notably, it became the highest-grossing film ever made on a production budget of under $1 million, although that record was recently broken by the much-deserving modern horror sensation Obsession.
