Three-year contract renewal spans 11 EMEA markets.� Dentsu agency Carat has successfully retained the Vodafone Group media buying account across Europe, the Middle East and Africa (EMEA), securing a further three-year contract starting 1 January 2026, following a competitive review. Vodafone and dentsu have a six�year working relationship. Carat will buy advertising media across 11 EMEA markets: Albania, Czechia, Egypt, Germany, Greece, Ireland, Portugal, Romania, South Africa, Turkey…
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