A major new study of over 4,000 young people across Europe reveals a generation that’s digitally aware, motivated to cut back on screen time, and seeking more offline activities. Commissioned by Vodafone Group, the 2025 Gen Z and Alpha Smartphone Study took place across eight European countries, including the UK, Ireland, Germany, Portugal, Turkey, Greece, Romania and the Czech Republic. Findings reveal: – – – • 73% of young people aged 11-17 want to reduce their screen time – rising t…
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