The 2025 Early Growth cohort consists of 10 innovative brands – selected from more than 1,600 applications – not yet available in Whole Foods Market stores: beituti (Ohio), Corpse Reviver (Colorado), Fable Fish Co. (Colorado), Häppy Candy (New York), Pisqueya (New York), Reprise Health (New York), SEND Bars (Colorado), Saiga Foods (California), Singing Pastures (Maine) and Xinca (Washington).

The 2025 Early Growth cohort consists of 10 innovative brands – selected from more than 1,600 applications – not yet available in Whole Foods Market stores: beituti (Ohio), Corpse Reviver (Colorado), Fable Fish Co. (Colorado), Häppy Candy (New York), Pisqueya (New York), Reprise Health (New York), SEND Bars (Colorado), Saiga Foods (California), Singing Pastures (Maine) and Xinca (Washington).