WPP announced the appointment of Baiju Shah as the new Global CEO of AKQA, WPP’s design and innovation company. Baiju joins from Accenture Song where he was most recently Global Chief Strategy Officer. His appointment reflects WPP’s mission to deliver outstanding creativity coupled with expertise in AI, data, and technology. Baiju will lead AKQA at a time when clients look to turn rapid cultural change and AI into new opportunities. His deep expertise across creativity, strategy, technol…
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