‘Think of the campaign like a collage,’ says Chief Creative Officer, Daniel Lee. ‘Candid moments capturing off-duty fans and headline acts in between gigs.’ The series celebrates British identities, united by a shared belief in the power of live music. With vox pops and commentary from respected faces in the industry, the campaign echoes Burberry as the essential look of the festival scene and mirrors the attitudes and dress codes of the 1990s – seen now. ‘Burberry sits at the centre of…
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