adidas Originals has long tapped into culture as a source of design and direction. In Puerto Rico, that source became a stage. To mark five years of collaboration with Bad Bunny, the brand created a multi-sensory takeover, placing sport, identity, and storytelling in direct conversation with one of the world’s most powerful creative voices. Timed to Bad Bunny’s record-breaking “No Me Quiero Ir de Aqu�” residency at the Coliseo de Puerto Rico, the multi-day celebration unfolded across stre…
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