In a historic development, Plusgrade, a leader in ancillary revenue solutions in the travel industry, has announced the acquisition of Oaky, a premium upselling platform known for enhancing the hotel guest experience. The acquisition was announced on October 6, 2025, and signals a change in the way hotels and resorts will manage upselling, creating a seamless experience for travellers and hospitality operators across the globe.
The acquisition brings together two highly regarded platforms, combining Plusgrade’s expertise in ancillary revenue generation with Oaky’s award-winning upselling technology. This union aims to provide hotels and resorts with a comprehensive, results-driven solution to enhance guest experiences while unlocking new revenue streams. Together, these innovations will span the entire guest journey, from pre-arrival offers to on-property upgrades, ensuring that every touchpoint reflects a luxurious, personalized experience for travelers.
Revolutionizing the Hotel Guest Experience with Seamless Upselling Solutions
The integration of Oaky’s technology into Plusgrade’s platform is poised to set a new standard in the hospitality industry. By combining the best features of both companies, the newly unified platform offers hotels an advanced, robust solution to deliver a truly premium upsell experience. Whether it’s room upgrades, spa packages, or dining options, the platform will enable hotels to tailor their offerings to meet the specific needs and preferences of each guest, ensuring a more personalized and satisfying stay.
With Oaky’s extensive client base and its reputation for offering innovative upsell solutions, the combined platform is expected to reach an even larger network of hotel properties, enhancing the guest experience across a wide array of destinations.
Empowering Global Hospitality with Innovative Technology
The Oaky platform, recognized as the Best Upselling Software for five consecutive years, brings cutting-edge features that have proven successful in delivering real value to hotel operators and their guests. The integration of this platform into Plusgrade’s network will allow hotels to offer more customized packages, ensuring that guests can enjoy exclusive upgrades while hotels generate additional revenue with ease.
With Plusgrade’s global reach and Oaky’s innovative upselling technology, the newly formed entity will be positioned to set new benchmarks in both revenue generation and guest satisfaction across the global hospitality market.
Sustainability Meets Luxury: A New Standard in Upselling
As travellers increasingly demand personalized experiences that align with their values, the hospitality industry is shifting toward sustainable luxury and eco-conscious travel. Plusgrade and Oaky are responding to this trend by integrating eco-friendly options into their upselling solutions. From green-certified rooms to sustainable dining experiences, the new platform allows hotels to offer luxury upgrades that are in line with modern travelers’ desire for sustainability.
The shift toward wellness and experiential travel has also influenced the upselling industry, and both companies are capitalizing on this demand by offering wellness-focused packages, such as spa treatments, meditation retreats, and personalized fitness plans. By combining these offerings with cutting-edge technology, Plusgrade and Oaky are setting a new standard for hospitality innovation, catering to the evolving preferences of today’s global travelers.
Enhancing Revenue Streams and Guest Loyalty
The acquisition of Oaky also enhances Plusgrade’s ability to help hotels maximize revenue while fostering guest loyalty. The platform not only drives incremental sales but also enhances the guest experience by making upselling feel more intuitive and seamless. By offering tailored upsell opportunities throughout the guest journey, hotels can deepen their connection with travelers, improving satisfaction and increasing the likelihood of repeat visits.
This strategic acquisition empowers Plusgrade to expand its offerings across the entire travel ecosystem, driving ancillary revenue for hotels, cruise lines, and airlines. With Oaky’s technology, Plusgrade is now better equipped to offer luxury travel experiences that are personalized, streamlined, and revenue-enhancing for the global hospitality industry.
The Future of Hospitality Upselling
The acquisition of Oaky by Plusgrade marks a significant turning point for the hospitality upselling industry. With a combined platform that spans the entire guest journey, Plusgrade is set to deliver unmatched upselling capabilities for hotels, enabling them to increase revenue while providing a premium and personalized guest experience.
With the increasing demand of guests for bespoke and luxury travel experiences, the merging of Oaky’s innovation and Plusgrade’s reach will illustrate the new standard for hospitality. The future of upselling is upon us, with guests always being delivered value, luxury, and innovative experiences.
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