Sabre Hospitality, the travel technology division of Sabre Corporation, has entered into a strategic agreement with Newmark, a premier hospitality management company specializing in African luxury hotels and reserves. This partnership enables Newmark to leverage Sabre Hospitality’s cutting-edge Global Distribution System (GDS) technology to enhance its hotel content distribution. Newmark’s diverse portfolio spans South Africa, Mauritius, Zanzibar, Tanzania, Uganda, and Nigeria.
At the heart of this collaboration is Sabre’s SynXis Central Reservation System (CRS), which will optimize Newmark’s GDS distribution strategy. The system provides advanced inventory management capabilities, simplifies the booking process, and broadens Newmark’s reach by connecting to a vast network of travel agencies worldwide. By adopting this solution, Newmark aims to strengthen its market presence, attract a global audience, and drive higher revenue.
“We are thrilled to partner with Sabre Hospitality and reach 425,000-plus travel agents globally. This is part of a digital transformation to form a foundation for future growth,” said Neil Markovitz, CEO of Newmark.” This collaboration is a key milestone in our digital transformation journey, enabling us to streamline distribution, enhance operational efficiency, and strengthen our global presence. By utilizing Sabre’s advanced technology, we are building a strong foundation for future growth, ensuring that Newmark’s unique collection of hotels and game reserves is accessible to travelers around the world.”
Newmark’s portfolio includes luxury properties in Cape Town’s renowned V&A Waterfront, upscale city hotels in Cape Town’s Foreshore district and Sandton, Johannesburg, as well as exclusive private game reserves in Emanzana, Timbavati, Waterberg, and the Karoo.
“This partnership with Newmark underscores the importance of the GDS foundation in delivering breadth and depth of content across various channels that in turn can help increase guest satisfaction for our hotel partners,” said Frank Trampert, Senior Vice President & Global Managing Director Commercial, Sabre Hospitality. “Through our state-of-the-art solutions, we look forward to helping Newmark properties continue to redefine and deliver hospitality excellence in South Africa, Mauritius, Zanzibar, Uganda and Nigeria.”
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