Sabre Corporation, a premier software and technology leader in the global travel sector, has announced a significant advancement in air travel distribution in India through the launch of New Distribution Capability (NDC) content for Air India, the nation’s flagship carrier.
This strategic step aligns with Air India’s ongoing modernization efforts, designed to streamline and elevate the booking process. With Sabre’s NDC offering, travel agents connected to the Sabre platform can now access a more dynamic booking experience for Air India services. By integrating NDC into Sabre’s multi-source content platform, agencies will gain access to rich, real-time content, allowing them to shop, book, and manage Air India reservations more efficiently.
The implementation of Sabre’s NDC capabilities means travelers will benefit from greater transparency, a wider range of choices, and more flexible options when booking through Air India. This integration not only enhances travel agents’ ability to offer competitive and customized travel solutions but also underscores Sabre’s commitment to driving innovation within India’s travel industry.
Nipun Aggarwal, Chief Commercial Officer, Air India, said: “At Air India, our aim is to deliver superior customer service through innovative technologies. By continuing to enhance our partnership with Sabre, we’re able to advance our NDC journey to meet the evolving needs of travel agencies and passengers, providing an enhanced experience.”
Sabre and Air India have established a partnership to distribute Air India’s traditional content both domestically and internationally. With the introduction of NDC offers through Sabre, Air India seeks to enhance its distribution strategy by equipping travel agencies with a wider array of real-time offers. Leveraging Sabre’s advanced technology, the airline aims to deliver a more efficient and streamlined shopping experience that caters to the evolving needs of today’s travelers.
“We’re energized to extend our collaboration with Air India by launching their NDC content and helping to enhance their distribution capabilities,” said Kathy Morgan, Senior Vice President of Product Management, Distribution Experience, Sabre Travel Solutions. “India is a key market for Sabre and for the travel industry overall as it fuels increased demand for travel. It’s important that the airline can distribute its NDC content easily to third party sellers and, in turn, that travel agencies can shop, compare, book and service multiple types of air content to provide the travellers they serve with a compelling experience.”
Thousands of travel agencies connected to Sabre across over 150 countries are actively shopping, booking, and managing NDC content through Sabre’s global travel marketplace.
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